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Honour the Child

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BTRT Patterns (on Etsy)

Tuesday, 28 May 2013
As our sixth anniversary in business approaches,
I have been reflecting on the tools and practices that have been essential
to our business development, branding and communication...
our 'tricks of the trade'.

One of our core practices has been niche marketing, supported by branding.
And our branding has been supported by Vistaprint products for the past 5 years.
(Click the link for great deals on Vistaprint products!)
{{And not a few family celebrations, too, read on for this bit!}}

So I thought I would share our experiences with you,
whether for your small business or your home!

We strive to create an overall shopping experience with our Etsy shop.
An experience which extends beyond the shop itself.
This means that when our products are shipped out,
we want to connect with our customers in a positive way.
Vistaprint products have allowed us to extend the feel and brand of our business
into each order we ship out.
We have certainly inserted our share of business cards into outgoing packages.
But it only begins there!
We have relied on VPs 'standard postcards' most heavily to share our philosophy,
contact information and product care details with our customers.
VP offers hundreds of images and edit-able details to create the cards (front and back)
along with paper choices and so on.
We have most often uploaded our own images (using VPs readily available specs or templates)
in order to create a cohesive visual experience.
You can fit a lot of information on these sweeties!

We have also been able to use and adapt a variety of VP products over the years.
I am a big fan of the business card sized magnets,
they come in handy in any home and with an attractive image,
keep your business in people's minds!
We have also used thank you cards, self-inking stamps, hats, tote bags, pens, calendars...
as freebies, prizes and inserts.
We often use business cards for specific goals (like increasing blog traffic with our pictured 'Play Date' cards) and turn address labels into thank you stickers, like our 'Instructions: Play' version.
Satisfied with quality and service for business, 
we have also used Vistaprint for:
• Christmas cards,
• themed birthday party invites and thank-you notes,
• address labels,
• photo books for the grandparents,
• personalized kid tote bags for school and activities,
• hats for bad hair days,
• personalized keychains for backpacks,
• sticky notes,
• personalized journals for our madly writing daughter
• and magnetic note pads for grocery lists... whew...
around and for our home and family life.
No kidding!

We use the Canadian site for Vistaprint and find that orders generally ship ahead of schedule.
You can sign up for their email list to receive frequent discounts
and I enjoy the 'My Portfolio' feature for my account which allows me to quickly re-order past products
(and remember what I have ordered in the past for blog posts ♥)

Take a peek at Vistaprint and see what might work for your home or business
{{it has really worked for us!}} ♥♥


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